With so many social media networks to choose from when promoting your business, it can be daunting trying to master all at once. Luckily, you don’t have to be everywhere all the time in order to succeed.
Certain platforms work better for certain businesses, and Pinterest is a great choice for people in the custom t shirt business or the embroidery business. Let’s take a look at best practices for making the most out of Pinterest.
Set up a Business Account
Using a business account to promote your brand on Pinterest will give you access to all types of insightful analytics in the Pinterest dashboard.
You’ll never be able to tell if your marketing is effective if you aren’t able to track where your visitors are coming from. It’d be a waste of time to spend all of your time on Facebook, for example, if you’re only getting two visits per day from there, while Pinterest is sending you 100.
If you already have Pinterest and you’ve been promoting your custom apparel from your personal account, you can either convert it to a business account or start from scratch.
If you have a business website, you’ll want to confirm it on your Pinterest profile. This unlocks the door to even more visitor data. (You can learn more about how to do that here.)
Use Stunning Photos
Do you know that the average attention span of a human is estimated to be a mere 8 seconds? People scrolling through beautiful images on Pinterest will not stop to look at your products if the photos are grainy, dim, and dull.
The same concept can be applied to your own website and anywhere you represent yourself online. It’s worth the time, effort, and extra money to have quality photos taken of your products, especially if you want to stand out on a visual medium like Pinterest.
Custom t shirt printers and embroiderers and people in the rhinestone transfer business have a built in advantage in using Pinterest to market, every single product is MADE to be visually appealing. You just need to make sure you’re capturing what you’re creating.
Use Clear Descriptions
While the image portion of a pin is the most important part, that doesn’t mean the text should be neglected. Take the time to write detailed descriptions using keywords that describe what the pin is about and why they should click to find out more about the product.
For example, you might describe a cap image:
“ABC Embroidery specializes in custom embroidered caps like this one we did for the Tampa Trailblazers baseball team. Baseball team uniforms, caps and jacket embroidery are our specialty. Click here for more samples!”
This is especially useful because when Pinterest users start to repin your pins, most won’t change the text you’ve put in place, so your message will spread faster.
Add Text On The Image
You don’t have to be a great designer to enhance an image to make it just right for Pinterest. Free software like Canva lets you design your own pins using your own photos, or you can modify one of the many beautiful templates from their gallery. Experiment and see what kinds of designs you can come up with, then add them to Pinterest to see what kind of reception they get.
As we said in the beginning, it’s so important to test AND TRACK your posts and people’s response to them. That way you can repeat what works.
Celebrate Others, Too
Have you ever met someone who won’t stop talking about themselves? It’s an annoying habit, and social media is no different. People won’t follow others who only talk about their own company.
Make sure your pins include a variety of content. You can find content on other websites, through Pinterest itself, and of course from your own website. You don’t have to support direct competitors if you don’t feel comfortable doing so, but make sure you are sharing other people’s content just as much as you’re sharing your own.
Pinterest is one of the most important social media platforms for a custom apparel business looking to engage with current customers and find new ones. From discovering the kinds of apparel that resonates with your target market the most to pinpointing which pins drive the most traffic, Pinterest is an extremely useful tool to increase sales when used correctly.