About Stephanie Appleby

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So far Stephanie Appleby has created 24 blog entries.

SEO Basics – Building an Online Presence

How do customers find you? It’s no secret that referrals are going to be your best business. Having an existing customer recommend you to one of their contacts provides more trust and loyalty. But in today’s digital age, even if [...]

The E-Myth & Working ON Your Business

Sometimes we get so caught up in producing work, that we don’t take time to step away and think about our business as a whole. We spend so much time working IN the business that we don’t work ON the [...]

Creating Customer Experience

Whether you’re brand new to the embroidery business, are going into your second year and are looking to increase sales, or have been around for a few years, it’s always a good idea to take a look at your Customer [...]

Commercial Embroidery Machine Return on Investment

Does an Investment in a Commercial Embroidery Machine Make Sense? A question we get asked a lot is how does a commercial embroidery machine pay for itself and pay itself off. To give you some ideas we’re going to use two [...]