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About Stephanie Appleby

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So far Stephanie Appleby has created 20 blog entries.

Counting Pennies in the Custom Embroidery Business

Especially when you're just starting out in your custom embroidery business or t-shirt transfer business there's a lot of focus on paying attention to costs. While we want to emphasize that you shouldn't just be spending money left, right, and [...]

Buying Customers – Marketing and Advertising

We've talked previously about knowing the value of a customer. And if you haven't had a chance to evaluate each of your customers to determine their lifetime value, you're going to want to run those numbers before you determine how much you can/should [...]

How Much is a Customer Worth?

Something that is often overlooked in business, is a customer's lifetime value. Everyone is so focused on the current sale. How much is this customer ordering right now? But that initial purchase isn't the whole story, in fact it's the least [...]

Growing Your Business – Email

We've already touched on two ways to grow your business: going out and talking to businesses, and phoning existing customers, prospects, and likely customers. And while you were doing that you should have been collecting emails. Which is the topic of [...]

Growing Your Business – Phoning Customers

Last post we talked about how you can help increase your business by creating active word of mouth. Going out and meeting people face-to-face can be a challenge, but by making it part of your routine, it can become easier. [...]

Growing Your Business – Word of Mouth

It’s very common for businesses to stagnate. Whether it’s because you get so busy creating product that you don’t have time invest in growing, you’re comfortable the way things are, or you’re not sure how to grow your business. There’s [...]

SEO Basics – Building an Online Presence

How do customers find you? It’s no secret that referrals are going to be your best business. Having an existing customer recommend you to one of their contacts provides more trust and loyalty. But in today’s digital age, even if [...]

The E-Myth & Working ON Your Business

Sometimes we get so caught up in producing work, that we don’t take time to step away and think about our business as a whole. We spend so much time working IN the business that we don’t work ON the [...]

Creating Customer Experience

Whether you’re brand new to the embroidery business, are going into your second year and are looking to increase sales, or have been around for a few years, it’s always a good idea to take a look at your Customer [...]

Commercial Embroidery Machine Return on Investment

Does an Investment in a Commercial Embroidery Machine Make Sense? A question we get asked a lot is how does a commercial embroidery machine pay for itself and pay itself off. To give you some ideas we’re going to use two [...]