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About Stephanie Appleby

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So far Stephanie Appleby has created 24 blog entries.

How to Market on Facebook

Having a Facebook page for your business can provide you with positive results. If you talk to people, chances are that a vast majority of them will have a personal Facebook page, and will check it at least once a [...]

Overcoming Objections to Succeed

Self doubt can be one of the biggest business killers, even before you have a chance to see if the business will be successful. It can be easy to look at the competition and see them as having a successful [...]

Getting an Edge on the Competition

You're always looking for ways to grow your custom t shirt printing business. If there are other businesses in your area that do the same type of custom apparel you do, your first instinct may be that you need to [...]

Accounting Software for the Embroidery Business

Accounting Software for the Embroidery Business The Embroidery Business and  t shirt printing businesses, just like in any other business, accounting and finances is important. From knowing what orders are coming up and what's been paid, to knowing how much [...]

Counting Pennies in the Custom Embroidery Business

Especially when you're just starting out in your custom embroidery business or t-shirt transfer business there's a lot of focus on paying attention to costs. While we want to emphasize that you shouldn't just be spending money left, right, and [...]

Buying Customers – Marketing and Advertising

We've talked previously about knowing the value of a customer. And if you haven't had a chance to evaluate each of your customers to determine their lifetime value, you're going to want to run those numbers before you determine how much you can/should [...]

How Much is a Customer Worth?

Something that is often overlooked in business, is a customer's lifetime value. Everyone is so focused on the current sale. How much is this customer ordering right now? But that initial purchase isn't the whole story, in fact it's the least [...]

Growing Your Business – Email

We've already touched on two ways to grow your business: going out and talking to businesses, and phoning existing customers, prospects, and likely customers. And while you were doing that you should have been collecting emails. Which is the topic of [...]

Growing Your Business – Phoning Customers

Last post we talked about how you can help increase your business by creating active word of mouth. Going out and meeting people face-to-face can be a challenge, but by making it part of your routine, it can become easier. [...]

Growing Your Business – Word of Mouth

It’s very common for businesses to stagnate. Whether it’s because you get so busy creating product that you don’t have time invest in growing, you’re comfortable the way things are, or you’re not sure how to grow your business. There’s [...]