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About Stephanie Appleby

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So far Stephanie Appleby has created 18 blog entries.

Embroidery Business Growth Checklist (Part 2)

In our last blog post we highlighted a few of the business related things you will want to consider to ensure your business has a successful year. So for this post, we're going to highlight sales and marketing. You need [...]

Embroidery Business Growth Checklist (Part 1)

Building long term business success requires thought and planning. We've previously highlighted how you can start growing your embroidery business by creating active word of mouth, phoning existing customers and prospects, and using email. But what we also want to do [...]

Pay-Per-Click Advertising

Pay-Per-Click advertising is when a company pays to display ads to the consumer through Google and/or Bing. When you search for something on these search engines, you'll see a few ads at the top of the page in the results. [...]

Avoiding Common Mistakes in the Embroidery Business

You've decided to start an embroidery business. You've research machines and supplies, and you've got a space set aside to do your work in. To help you ensure you're successful we want to highlight some of the common mistakes that [...]

How to Market on Facebook

Having a Facebook page for your business can provide you with positive results. If you talk to people, chances are that a vast majority of them will have a personal Facebook page, and will check it at least once a [...]

Overcoming Objections to Succeed

Self doubt can be one of the biggest business killers, even before you have a chance to see if the business will be successful. It can be easy to look at the competition and see them as having a successful [...]

Getting an Edge on the Competition

You're always looking for ways to grow your custom t shirt printing business. If there are other businesses in your area that do the same type of custom apparel you do, your first instinct may be that you need to [...]

Accounting Software for the Embroidery Business

Accounting Software for the Embroidery Business The Embroidery Business and  t shirt printing businesses, just like in any other business, accounting and finances is important. From knowing what orders are coming up and what's been paid, to knowing how much [...]

Counting Pennies in the Custom Embroidery Business

Especially when you're just starting out in your custom embroidery business or t-shirt transfer business there's a lot of focus on paying attention to costs. While we want to emphasize that you shouldn't just be spending money left, right, and [...]

Buying Customers – Marketing and Advertising

We've talked previously about knowing the value of a customer. And if you haven't had a chance to evaluate each of your customers to determine their lifetime value, you're going to want to run those numbers before you determine how much you can/should [...]