Articles

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4 Hidden Costs in the Embroidery Business

If you're new to running your own business, or new to the embroidery business you may have done some simple math to figure out how profitable this business could be for you. Example: You can sell a embroidered polo for [...]

Using Other People’s Fundraising to Grow your Business

Between schools and charities there is always some group that is doing a fundraiser. The challenge for a lot of these groups is that they pick something like chocolates to sell, host car washes, or collect bottles, and these things [...]

Embroidery Business Growth Checklist (Part 2)

In our last blog post we highlighted a few of the business related things you will want to consider to ensure your business has a successful year. So for this post, we're going to highlight sales and marketing. You need [...]

Embroidery Business Growth Checklist (Part 1)

Building long term business success requires thought and planning. We've previously highlighted how you can start growing your embroidery business by creating active word of mouth, phoning existing customers and prospects, and using email. But what we also want to do [...]

Pay-Per-Click Advertising

Pay-Per-Click advertising is when a company pays to display ads to the consumer through Google and/or Bing. When you search for something on these search engines, you'll see a few ads at the top of the page in the results. [...]

Embroidery Business and The Art of Haggling

Embroidery Business The Art of Haggling By Jennifer Cox, NNEP How frequently do you hear, “Is this your best price? Or “I can get it for a better price at XYZ Embroidery…” or my personal favorite “Just make it look [...]

Avoiding Common Mistakes in the Embroidery Business

You've decided to start an embroidery business. You've research machines and supplies, and you've got a space set aside to do your work in. To help you ensure you're successful we want to highlight some of the common mistakes that [...]

How to Market on Facebook

Having a Facebook page for your business can provide you with positive results. If you talk to people, chances are that a vast majority of them will have a personal Facebook page, and will check it at least once a [...]

Overcoming Objections to Succeed

Self doubt can be one of the biggest business killers, even before you have a chance to see if the business will be successful. It can be easy to look at the competition and see them as having a successful [...]

Getting an Edge on the Competition

You're always looking for ways to grow your custom t shirt printing business. If there are other businesses in your area that do the same type of custom apparel you do, your first instinct may be that you need to [...]